I'm Alisha

 
I love everything about design. A simple user interface or unique package.
I love all beautiful things, and I love creating beautiful things.
 

Professional Summary

For 10+ years I have used layout and custom assets to create functional and beautiful communication designs, branding packages, and user interfaces. User experience is my primary motivation for all design decisions and is reflected in many of my successful projects.

The main focus of my career has been delivering seamless user experiences for web and mobile applications. This requires me to be organized, thorough in design research, design complex workflows and prototypes, work within tight deadlines on an agile team, and collaborate with team members to ensure the final product is of the utmost quality.

In addition to mobile and web design, I have been fortunate that most projects I have done require other aspects of design. This means I get to flex my more creative brain to design beautifully branded communication documents, marketing materials, interaction designs, and packaging. I will happily honour existing branding guidelines, but creating a fresh branding package for a new or established business is always a compelling and creative challenge.

Experience

June 2012 - Current

Graphic and UX Designer and Developer
Caffeinated Turtle Enterprises 

April 2005 - 2016

Supervisor and Clerk
Peninsula CO-OP Deli and Bakery 

February 2010

Audio Assistant
Olympic Broadcasting Services Vancouver
Freestyle Skiing & Snowboarding Cypress Mountain

Education

2011-2015

Bachelor of Arts, Major in Graphic Design
Vancouver Island University. 
Awards: Dean’s List

2008-2010

Diploma, Applied Communications
Camosun College. 
Awards: Dean’s List

Versatility

UI/UX mobile & web design

research / define audience & feature requirements / workflow / user experience / wireframes / custom assets / interfaces / accessibility / design systems / spec documentation / workflow and interface validation

Branding & Identity

logos / typography / colours / iconography / photography / packaging / style guidelines

Communication

information design / infographics / brochures / user guides / product sheets / visual data / copywriting / case studies / book layout / training documentation / training videos / voiceovers

Marketing

websites / print & digital media / stationary packages / white papers / trade show design / promotional products / posters / product & package design / banners / sinage / social media graphics / informational booklets


Primary tools used to complete successful designs

Figma / Adobe Illustrator, InDesign, Photoshop, Premier Pro / Elementor / Squarespace / WIX


It might seem cliché, indecisive, or even unfocused, but I love all areas and styles of design. At work, I am energetic and have a bubbly contagious personality. However, I also love to put my head down and participate in a real challenge.

I am successful and focused working independently, but I am motivated most by people around me, so working with a team is where I excel and push myself. I also love learning whether it’s through mistakes, over time, or from experienced professionals.